“The Car. The Future. Me”

“The Car. The Future. Me” digital installation opened, July 2019, as part of the “The Car. The Future. Me” exhibition at the British Motor Museum

The project was a year in the making, and will be on show for a year.

The project was a collaboration between Vision Fountain,  The British Motor Museum and museum exhibit designers ImageMakers.

“The Car. The Future. Me” exhibition is open until summer 2020, and features a purpose built cinema, that houses the 20-minute long installation. The audio-visual project mixes time-lapse, 4-k video, parallax portraits, full 3-d portraiture, interviews of stakeholders with a specially commissioned ambient soundtrack.

A lot of work went into the production, shooting, recording and editing of the project, which had a tight  production schedule.  Speacial thanks have to go to Stephen Laing and his extremely supportive team at the museum, especially Dave Bellamy who built the cinema.  We are very happy with the results.

About the exhibition (text from The British Motor Museum):

Why ‘The Car. The Future. Me’?

You can’t escape the discussions over the climate and the health of our planet, brought passionately into our living rooms by the likes of Sir David Attenborough and Greta Thunberg. And when we sit in a traffic jam or walk down a city street, we sometimes have a moan about congestion and pollution. As part of the conversation, unsurprisingly the motor car has been thrust into the spotlight.

The British Motor Museum tells the story of the car as an invention that changed the way we travelled in our daily lives and created an industry that employed hundreds of thousands of people. Some cars have become design and social icons, not to mention the nostalgia borne out by a thriving classic car fraternity. In today’s society, it also raises the thorny topic of a machine powered by fossil fuels.

In the 21st century the pendulum is swinging towards a new era for the car. One of the trickiest jobs for museum folk is to decide what to add to our collections now; objects that might be important to describe today’s world in the years to come. So, as a curious curator, I was keen to find out more about what the future might bring.

Months ago, when the curatorial team got their heads together to think about what we might include in the exhibition, it soon became clear that there were a lot of strong opinions on both sides; everything from new technology to the freedom to drive a classic car in the future. Early adopters of the electric car are naturally very keen to highlight the benefits of it as environmentally responsible transport and, on the other side, there are powerfully expressed arguments about why the internal combustion engine is not dead just yet. We wanted to find out the facts.  (text by British Motor Museum)